Adaku U. Ubelejit-Nte (PhD)


The paper descriptively provides an insight to the interdependencies of the new media of communication and globalisation. Due to the social significance of communication in society this research is imperative. This is a sociological approach to the study of the new media of communication to explain its social implicationsin the context of globalised world.Many controversies are continuously generated on the phenomenon of globalisation. Its effect and impact on personal life, social, economic and political sphere has been at the heart of debates by scholars. The paper explored the complimentary role of the new media in globalisation as compatible constructs in global domination. The interest of transnational corporations by implication, developed nations are achieved and sustained through the pervasiveness of new media messages.


Communication, Globalization, Sociological Approach and Transnational Corporations

Full Text:



Bhargava, G. (2004). Mass Media and public issues. Delhi: Isha.

Cairncross, F. (1998). The Death of Distance: How the communication revolution will change our lives. Boston: Harvard Business School Press, 18.

Castells, M. (1998). The end of the millennium. Vol.3 of the

Information Age: Economy, Society and Culture. Oxford: Blackwell.

Chomsky, N. (1996). Media and globalization (an interview. Third world


Croteau, D. &Hoynes, W. (2003). Media society: industries, images

and audiences, (3rd ed.). Thousand Oakes: Pine Forge Press.

Flew, T. (2002) New media: an introduction. UK: Oxford University Press.

Flew, T. &McElhinney, S. (2002). Globalization and the structure of the

new media industries. In Lievrouw, L.A. & Livingstone, S. M. (Eds.). Handbook of new media: social shaping and consequences of ICTs. London:Sage. 27/10/10.

Freidman, T.L. (2006). The world is flat: the globalized world in twenty-first

century. London: Penguin.

Friedman, T. (1999). The lexus and the olive tree: understanding


Giddens, A. (1990). The consequences of modernity. Cambridge:

Polity Press.

Giddens, A. & Sutton, P. (2013). Sociology (Seventh edition).

New Delhi: Wiley.

Grecio, M. & Holmes, L. (1999). “Tele options for community business: an

opportunity for economic growth in Africa”. Africa notes.

Haralambos, M; Holborn, M. &Heald, R. (2004). Sociology; Themes

and Perspectives, (6th ed.). London: Harper and Collins.

Herman E.&McChesney R.(2001).Global Media: The New Missionaries of Corporate Capitalism. London: Continuum.

Hirst, M. & Harrison, J. (2007). Communication and new media: from

broadcast to narrowcast. Oxford: Oxford university press.

Kluver, R. (2006). Globalization, informatization, and intercultural

communication. retrieved 23/10/10.

McQuail, D. (2005). McQuail’s mass communication theory. London: Sage.

Rheingold, H. (2003). Smart mobs, the next social revolution:

transforming cultures and communities in the age of instant access. Cambridge, MA: Perseus Book Publishers.

Ritzer, G. (2000). Modern sociological theory, (5th ed.). New York:

McGraw Hill.

Schaefer, R.T. (2005). Sociology (9th ed.) New York: McGraw Hill.

Straubhaar, J., Robert,L.& Davenport, L. (2009). Media Now: Understanding Media ,Culture and Technology. Business and economics.

Vaagan, R.W. (2010). [PDF]New media and globalization. Norway and

China. retrieved 27/10/2010.

Zaret, D., Tuchman, G. et al (2008). “A Symposium on Media” in

Contemporary Sociology: A Journal of Reviews.


  • There are currently no refbacks.

Copyright (c) 2021 Adaku U. Ubelejit-Nte (PhD)



ISSN: 3027-0510 (Online)




Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.