Nnana Okoi Ofem, Isaac Honey Ojiho, Brain Obue Eyang, Runyi Daniel James


This study investigates the impact of mass tourism on the hospitality industry and tourism development in Cross River State, Nigeria. Data analysis, employing ANOVA and Pearson Correlation, reveals that Transcorp Hotel and Azari recorded the highest visitor arrivals (37.04% and 15.74%, respectively), while two-star hotels contributed significantly to government revenue. In 2019, the highest tourist influx (22.20%) corresponded with an 18.36% growth in the hotel industry. Cuba constituted the largest percentage of tourists (16.34%), and visitor stays varied by origin. Challenges included overcrowding and an increase in crime rates. Statistical analysis confirmed a significant difference in annual remittances of tourism development levies across hotel categories (Hypothesis 1). The second hypothesis established a noteworthy relationship between increased tourist numbers and hotel industry growth in Calabar. These findings shed light on the intricate dynamics of mass tourism, emphasizing the need for strategic management to balance economic gains with sustainable practices and address associated challenges.


Destination development, Cross River State, hospitality industry, Mass tourism, Nigeria, Tourists arrival,

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